Branded3 has teamed up with Response One to launch a broader service offer in the South West.

The partnership between the two agencies, both part of the St Ives Group, is intended to create an “integrated solution for clients looking to use data to drive media insights and activation”.

To spearhead the collaboration in Bath, Response One has appointed Jon Greenhalgh as digital director to the executive board.

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Two years ago, Greenhalgh was responsible for the launch of global network agency Vizeum in Manchester.

He said: “The fusion between Response One and Branded3 enables us to deliver a comprehensive package of progressive digital media services, underpinned by data, to our clients at scale.

“With an already excellent track record, our goal is to expand our current offering further within the search and digital arenas, as well as continue to maintain and grow our current services.”

Tim Grice, CEO at Leeds-based Branded3, added: “There is great synergy between the two businesses and I am excited to be able to offer new and existing Branded3 clients the opportunity to further inform campaigns, with data insights at their heart.”