Chester-headquartered pub group Admiral Taverns has handed its external PR brief to Hudson Sandler.

The London agency’s task is to expand Admiral’s corporate profile and regional and industry presence.

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It currently owns more than 900 pubs across the country, each run by tenant publicans.

Suzanne Smith, head of recruitment and people development at Admiral Taverns, said: “We are excited to be working with Hudson Sandler and feel their experience and knowledge in the pub sector will be invaluable as we look to develop our PR strategy and take the Admiral message out to a broader audience.”

Hudson Sandler client director Kate Hoare added: “Admiral Taverns is a fantastic company, empowering licensees across the country to run great community pubs and we are delighted to be supporting them in the next stage of growth and development.”

Admiral will continue to work on a project basis with previous agency Fleet Street Communications.