Bryony HillsVerve, the London-based firm which provides community panels for research into brands and products, has opened an office in Leeds.

Verve North, which has taken space at One Aire Street, will be led by Bryony Hughes, who was previously a director at Trinity McQueen in Leeds. Verve’s clients include Morrisons, Leeds Building Society, Matalan and others.

Verve was founded in 2008 and was named as a Gartner Cool Company and “One to Watch” in 2012. This year Verve was shortlisted for the MRS Best Agency (under £20m) award.

Hughes said: “I am really looking forward to working closely with our clients and doing great work for them, with the ultimate goal of being seen as an extension of their team.

“I’m also excited about building out the Verve North team as the client base in our part of the world continues to grow at pace”.

Verve also has offices in Chicago and Toronto.