This, it hopes, will raise its profile, both in the UK and overseas, for retail, leisure, work and living.
Uniform was appointed to conduct an audit of the Trafford area, before developing a positioning, messaging, visual identity and brand strategy.
“Peel’s plans for the area around the Trafford Centre are bold and ambitious. This is about repositioning a destination that is known as the UK’s largest shopping centre, redefining it in the minds of existing and future audiences. Trafford City as a name reflects the future of the place,” explained Tim Sharp, creative director at Uniform.
The agency already works with Peel on the Wirral Waters development.