Manchester-based digital marketing agency theEword has added two new clients to its books.

Imperative Training is a provider of in-house first aid courses across the UK and theEword has been briefed to plan and execute a bespoke integrated campaign to strengthen the company’s positioning online, including a mix of SEO, PPC and content marketing.

Oldham-based Focus Education provides advice and educational support to schools and academies. Focus Education appointed theEword to lead a research and discovery piece, aimed at providing essential insight into the market.

Daniel Nolan, managing director at theEword, said: “Both clients will require a bespoke service, tailored to them, and with our dedicated team of specialists on board, we’re looking forward to delivering great results for both Imperative Training and Focus Education.”