The Northern Marketing Awards 2015: The Winners

 in association with our headline partner Click Consult

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Here is the full list of winners from last night’s Northern Marketing Awards, held at The Hilton Deansgate in Manchester.

NMA EwordB2B Campaign – supported by the eWord 

Winner: Avecto & MC2 – Patch Tuesday Campaign

21.10.15 © www.philtragen.com

Also nominated:

  • Cool Blue Brand Communications & Teesside University and Tees Valley Unlimited – Get Your Head into Digital B2B digital inclusion campaign
  • Gecko & Peninsula Group – Let’s Get Bums on Seats
  • Intermarketing Agency & RSA – BIBA 2015
  • Manifest & Wienerberger – Launching the UKs first e4 brick house with Wienerberger
  • Marketecture & dock10 – The New Industrial Revolut10n
  • Refinery & Magnet Trade – 123 Rewards incentivising kitchen sales
  • Stein IAS & Trelleborg Marine Systems – The Performance People

 

B2C Campaign

Winner: PHD & AG Barr – Aye no bad to that – IRN-BRU Commonwealth Games 2014 by PHD The Leith Agency Blonde and Stripe

21.10.15 © www.philtragen.com

Also nominated:

  • BJL Group & Sherwin Williams (Ronseal) – Ronseal Apology
  • Cool Blue Brand Communications & Barker and Stonehouse – Launching a Flagship with the Queen of British Baking
  • Epiphany & Amplifon – Sounds of Street View
  • every1 & Accentuate Games – Accentuate brand website and launch campaign
  • Intermarketing Agency & East Coast – Virgin Trains East Coast
  • Mosquito & ZOFLORA – The Hidden World of Bacteria
  • Umpf & CANIDAE – The World’s First Dog Selfie Mirror

 

Best Food & Drink Campaign

Winner: Savvy Marketing & LowLow Kerry Foods – LowLow Driving Growth in Tesco

21.10.15 © www.philtragen.com

Also nominated:

  • CreativeRace & Greggs – Greggs Sandwich Relaunch Summer 2014
  • Manifest & Grumpy Mule – Grumpy Mule rebrand & launch campaign
  • PHD & AG Barr – Aye no bad to that – IRN-BRU Commonwealth Games 2014 by PHD The Leith Agency Blonde and Stripe
  • PHD & AG Barr – Rockstar The League of Rockstars
  • Savvy Marketing & KP Snacks – Velvet Crunch 2015 – Shopper Activation
  • Savvy Marketing & Richmond Kerry Foods – Richmond Sausages at Christmas

 

Best Not-for-Profit Campaign

Winner: Smith & Smith & Manchester Dogs Home – Manchester Dogs Home Fire

21.10.15 © www.philtragen.com

Also nominated:

  • Bigger PR & Blackburn with Darwen Borough Council – FALLSTOP
  • Diva Creative & CTC the national cycling charity – The Big Bike Revival
  • MediaCom North & NHS England – NHS – Under the Weather
  • Mint Umbrella & Champs Cheshire & Merseyside Public Health Collaborative – Be a Lover not a Fighter
  • South Yorkshire Police – South Yorkshire Police
  • Standby Productions with Beechwood Cancer Care – Beechwood Cancer Care Sponsorship Film
  • Vivid & Canal & River Trust – Humans of the Waterways

 

PNAOrchardBest Professional & Financial Services Campaign – supported by Orchard

Winner: MoneySuperMarket – PR Amplification – EpicStrut

21.10.15 © www.philtragen.com

Also nominated:

  • Citypress & Swinton Insurance – Driving Abroad
  • Gecko & Peninsula Group Limited – Let’s Get Bums on Seats
  • Jaywing & Carat Manchester – Skipton Building Society – DNA of Retirement
  • Leeds Building Society – Bizarre Taxes
  • Quba New Media & Westfield Health – SEO Campaign for Health Cash Plans

 

Best Property & Construction Campaign

Winner: Redrow Homes – Very Redrow

21.10.15 © www.philtragen.com

Also nominated:

  • Boxed Red Marketing & Meller Braggins – Integrated Property Campaign
  • Cool Blue Brand Communications & Story Homes – Creating a New Chapter for Story Homes
  • Great Places Housing Group
  • Tribe apartments
  • Branding the Three Towers
  • Refinery & Magnet Trade – 123 Rewards  incentivising kitchen sales
  • Space and Time Media & Avant Homes – Avant Homes 2014 Summer Campaign

 

Better Placed Marketing PeopleBest Retail Campaign – supported by Better Placed recruitment

Winner: Summit & Argos – Synchronising paid search with TV advertising weather and seasonality

21.10.15 © www.philtragen.com

Highly Commended: Search Laboratory & Tiger Sheds – The World’s First Zombie Fortification Cabin

Also nominated:

  • Branded3 & bathstore – bathstore Buyer’s Guides
  • Epiphany & Direct Blinds – Building a brand for digital success
  • CreativeRace & Asda – Asda Click & Collect Project Ajax
  • Home & Interflora – Surprise Someone Special
  • Inside Online & Dreams Beds – The Sleep Matters Club for Dreams by Inside Online
  • Momentum Worldwide & Asda – Halloween Retailtainment – Spook Squad

 

Best Sport Campaign

Winner: PHD & AG Barr – Aye no bad to that – IRN-BRU Commonwealth Games 2014 by PHD The Leith Agency Blonde and Stripe

21.10.15 © www.philtragen.com

Also nominated:

  • Aintree – A Jockey Club Racecourse – The 2015 Crabbie’s Grand National MarketingPR Campaign
  • Manifest & British Military Fitness – National Outdoor Fitness Day and the Guinness World Record attempt

 

Mustard Research logo 2015.pngBest Tourism & Leisure Campaign – supported by Mustard Research

Winner: Umpf & Park Inn by Radisson – Park Inn by Radisson E-scapes

21.10.15 © www.philtragen.com

Also nominated:

  • Accord Group & Emerald Waterways – Emerald Waterways 2016 Launch Campaign
  • Chatsworth House – Chatsworth House Trust 2015 Friends Campaign
  • Liverpool Biennial – Liverpool Biennial 2014
  • Pixel8 & DoubleTree by Hilton – DoubleTree by Hilton StarryNights Campaign
  • Reckless & Carden Park Estate – Carden Park Estate Website Project Hotel Re-launch Lead Generation & Data Capture
  • Visit Liverpool & Cunard – Cunard175 Celebrations – Three Queens Liverpool
  • Vivid & Visit Guernsey – Great things happen in Guernsey

 

Best CSR Campaign

Winner: University of Central Lancashire – Lancashire Science Festival

21.10.15 © www.philtragen.com

Also nominated:

  • Refinery & Magnet Trade, Smoking Gun PR and Door4 – Community champions
  • TMC Strategic Communications & Siemens PLC – The Siemens Roller-Coaster Challenge in partnership with TMC Strategic Communications

 

Best Low Budget Campaign

Winner: Great Places Housing Group & Tribe apartments – Branding the Three Towers

21.10.15 © www.philtragen.com

Also nominated:

  • Fig Creative & TF Solutions – The Ice Men – We Know Air Con
  • Manifest & British Military Fitness – National Outdoor Fitness Day and the Guinness World Record attempt
  • Marketing Cheshire & Cheshire East Council – ITV Home Fires Promotion
  • MoneySuperMarket – PR Amplification – EpicStrut
  • Northumberland Tourism, SD Advertising & Room8 Design – Northumberland the land that’s just as good with the lights off
  • Refinery & Client Magnet Trade – Partners Smoking Gun PR and Door4 – Community champions
  • Umpf & Park Inn by Radisson – Park Inn by Radisson E-scapes

 

Best TV Commercial Campaign

Winner: Zuto, Karmarama & PHD – Rule the Dealership

21.10.15 © www.philtragen.com

  • Home & Dream Bingo – Tell Us Your Dream
  • Home & Interflora – Surprise Someone Special
  • ITV & Carat – Interflora’s Surprise Surprise Partnership
  • ITV & MediaCom – NHS Direct and ITV Weather
  • PHD & AG Barr – Aye no bad to that – IRN-BRU Commonwealth Games 2014 by PHD The Leith Agency Blonde and Stripe

 

Best Outdoor Advertising Campaign

Winner: MediaCom North & Tsingtao – Tsingtao: The Eight Immortals

21.10.15 © www.philtragen.com

 

CTIDigital logoBest Social Media Campaign – supported by CTI Digital

Winner: Umpf & CANIDAE – The World’s First Dog Selfie Mirror

21.10.15 © www.philtragen.com

Also nominated:

  • Home & Dream Bingo – Tell Us Your Dream
  • Intermarketing Agency & British Triathlon Federation – Strikeapose for British Triathlon
  • Liquid & Vitaflo – Vitafriends PKU – challengesimon Social Media Campaign
  • Liverpool City Council  & Culture Liverpool – One Magnificent City
  • MoneySuperMarket – Social Media Amplification – EpicStrut
  • Mosquito & Zoflora – The Hidden World of Bacteria
  • Smoking Gun PR & Magnet Trade – Talking to the Trade  

 

Best Use of Research or Insight

Winner: Summit & Argos – Synchronising paid search with TV advertising weather and seasonality

21.10.15 © www.philtragen.com

Also nominated:

  • CreativeRace & Greggs – Greggs Customer Segmentation
  • Jaywing & Carat Manchester & Skipton Building Society – DNA of Retirement
  • Kingsland Drinks In association with The Insight Edge and Innovation Ink with special thanks to Wine Intelligence – WinePRO
  • KMP Digitata & Aberdeen International Airport – KMP Digitata Re-design Aberdeen International Airports website
  • Manifest & Grumpy Mule – Grumpy Mule rebrand & launch
  • Mustard & Knauf Insulation – Fitter Friendly Campaign
  • PHD & AG Barr – Rockstar The League of Rockstars

 

NMA PitchBest In House Team – supported by Pitch Consultants

Winner: Zuto

21.10.15 © www.philtragen.com

Also nominated:

  • MoneySuperMarket
  • University of Central Lancashire

  

Best Small Agency

Winner: Umpf

21.10.15 © www.philtragen.com

Also nominated:

  • Agent Marketing
  • Elementary Digital
  • Fantastic Media
  • ICG
  • MOSQUITO
  • Parker Design Consultants
  • Vivid

 

Network Marketing Prolific NorthBest Large Agency – supported by Network Marketing

Winner: Epiphany

21.10.15 © www.philtragen.com

Also nominated:

  • BJL Group
  • Jaywing
  • MANIFEST
  • MediaCom North
  • Search Laboratory
  • Stein IAS
  • Tecmark

 

Met Marketing logoGolf entertainment on the evening kindly provided by MET Marketing.