The fresh Group has been appointed to deliver Hyundai’s 2016 Dealer Conference after a competitive four-way pitch.

The conference will take place in London in January, with 400 delegates set to attend.

Hyundai has tasked Cheadle-based fresh with managing the event’s creative strategy and concept, theme, content/media creation and production, delegate management, event production, event logistics and travel bookings.

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Patrick Howells (above), MD at fresh, said: “This is a very important event for Hyundai during a significant period of ongoing development for their business.

“To be appointed to deliver this project is a great achievement that is testament to our strategy to develop our automotive service offering further as we move into 2016.”

Kate Conway, events manager at Hyundai, added: “It’s incredibly important that we work with agency partners that truly immerse themselves in our brand, the future direction of the company and our objectives for the conference.

“It was very clear from first reviewing fresh’s proposal that they had invested a lot of time in ensuring they did this.”