Salford Quays-based communications agency Rule 5 has been appointed by online retailer, Want That Trend.

The womenswear specialist launched in April and wants to expand the business in the UK and Canada.

Rule 5 will deliver a brand communications strategy to include a multi-platform social media campaign, media and blogger relations, celebrity product placement and business profiling.  The account will be headed by Alexandra Beech, with strategic guidance from founding director, Julie Wilson.

Victoria Molyneaux, founder of Want That Trend, said: “We’ve been overwhelmed by the response to the launch of Want That Trend, with the business having grown from  a one man operation to an international fashion company in six months.  As we embark on the next phase of expansion, it is important we have the right business partners in place to support us in further developing the brand and communication strategy.”

Wilson said: “Want That Trend is an incredible success story. Opportunities to work with a retailer at such a pivotal time in the business’ development are rare and we’re delighted to have the opportunity to play a key role in shaping the Want That Trend brand.”