Manchester-based software firm, Spektrix, has had its specialist box office system installed on the new Lyric Belfast website.

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We are AD take on first North Irish client

Simon Goldrick, the head of marketing and communications at Northern Ireland’s national theatre explained that they wanted software to integrate with its e-commerce site and migrate historical ticketing information.

“We wanted something that would give customers a positive online experience and improve our own ability to understand what’s going on in terms of booking patterns”, he said.

“We also launched our new web site in tandem with the Spektrix implementation and I have to say it has been a smooth and hassle free transition.”

Spektrix has offices in London, Manchester and New York and earlier this year was appointed by the West Yorkshire Playhouse.