Elementary Digital has unveiled a revamped online store for salon beauty brand HD Brows.

The site includes how-to videos with bitesize make up application tutorials, as well as the Be Inspired blog, which offers make-up tips and celebrity style advice.

HD Brows' new site

HD Brows’ new site

HD Brows includes Amanda Holden, Emeli Sande and the Saturdays among its celebrity fans, with over 4,000 stylists trained to deliver its tailored brow services in salons across the UK.

Gyles Seward, of Leeds-based Elementary, said his team had used the latest conversion optimisation techniques in the redesign.

“The project involved a complete reworking of HD Brows’ existing Magento website to improve conversion rates and promote the brand’s capsule collection of make up and brow products to online customers in a visual and engaging way,” he said.

“The new site really reflects the personality of the brand and offers an improved mobile experience making it easier for customers to find the right product and place an order quickly from any device.”