Label PR has won a competitive pitch to launch new women’s watch brand, Daisy Dixon.

The Manchester agency will manage all its UK press and publicity, including VIP gifting and blogger activity.

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The company has also announced the appointment of Jane Pearson as senior account executive. Pearson joins after 3 years at Mulberry, where she was press officer.

“Jane is a highly knowledgeable and enthusiastic addition to our team. Her in-depth experience of coordinating brand press activity and working within the industry is second to none; and we’re delighted to introduce her luxury brand experience to our hugely successful fashion and beauty offering,” said Lee Bloor, MD and founder of Label PR.

Pearson will work across the firm’s fashion clients.