Leeds-based Pure Creative Marketing has been appointed by 175-year-old bed manufacturers, Harrison Spinks.

The agency will implement a strategic PR strategy designed to boost the profile of the group – which includes mattress brands Somnus, Harrison and Spink & Edgar – through trade and consumer media.

Family-owned Harrison Spinks creates its beds and mattresses using a pocket-spring technology of its own design, along with natural fillings grown at its farm in North Yorkshire.

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“To work with a company of such stature within the furniture industry is an incredible achievement and opportunity for us,” said Leanne Bayston, PR director at Pure.

“Harrison Spinks is revolutionising the way beds and mattresses are made and the company has an incredible story to tell; we’re looking forward to helping the company do just that.”

Pure’s PR division also works with the likes of Knightsbridge Furniture, Mintex and laundry brands Muvo and Senses.

Esme Westmoreland, marketing manager at Harrison Spinks, said: “Pure successfully launched Spink & Edgar Upholstery, our new furniture business. We were so impressed by the results that we have appointed Pure to look after the PR for the whole group.”