Freedom Finance is launching a new television campaign made through Conch Associates and Mighty Giant.
Manchester-based Conch had originally been commissioned to work on the company’s branding and broker website, before being asked to develop a new loan commercial.
“We spent time understanding how customers consume loan advertising, what confuses, what APRs really mean and what they are concerned about. We knew we needed a simple, uncluttered style of commercial with a lot of reassurance,” explained Paul Watson of Conch Associates.
They then commissioned Mighty Giant to work on the animation.
“The guys at Conch had a clear direction and wanted a stripped back animation style, which was fun for us to work on. We worked closely with Conch on this, combining our motion design skills and production service to deliver the 30 second ad,” added Jonathan Ashworth from Mighty Giant.
The 30 second commercial will run on Sky channels, with the media planned and bought by Carat Manchester.