Manchester-based digital marketing, technology and commerce consultancy Amaze has launched its latest whitepaper, Delivering value through data: Transforming information into knowledge and action. 

The whitepaper examines the challenges and opportunities faced by businesses due to the exponential growth in data generation, outlines the changing role of data and identifies the need for ‘a fundamental mind-set shift’.

Paul Carysforth, head of digital intelligence at Amaze, said: “Data, and the knowledge it can enable, has the potential to revolutionise business performance. However, this requires an ongoing commitment and investment that infiltrates all areas of an organisation.  It needs to be recognised that data intelligence is a process that needs to be constantly reviewed, be agile enough to respond to the intelligence it uncovers and consistently optimise strategies, all while empowering employees to become better analysts.”