Laerdal Medical, which provides products for emergency medical care – including the Resusci Anne manikin for CPR training in 1960 – has appointed Manchester-based Amaze as its global digital partner across 23 countries and five continents.

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The appointment will also include Laerdal Medical’s not-for-profit organisation, Laerdal Global Health, which develops simple, affordable products and programmes to help save the lives of newborns and mothers in low-resource countries.

Amaze will develop and execute a comprehensive global digital strategy to meet the needs of Laerdal’s diverse customer base.

Caroline Eldridge, business director at Amaze, said: “We’re delighted to be working with Laerdal, embarking on this exciting and ambitious partnership to support the organisation with its global digital strategy.”