Manchester advertising agency Access has been appointed as digital marketing partner for global SaaS technology company SmartFocus.

Access will redevelop the website to communicate the benefits of its real-time interaction management software, The Message Cloud.

Access was appointed by SmartFocus following a comprehensive pitch; although the agency had already delivered a campaign microsite for Smart Focus’ collaboration with Econsultancy,

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Mark Hope, digital director at Access, said: “SmartFocus’ approach to the pitch and ambition to develop something sector leading is something we are really excited to be a part of.”

The new website will provide flexible content management tools and will also deliver a personalised content experience for site visitors, utilising The Message Cloud’s technology to demonstrate its capabilities.