Turn Key has been appointed as the retained PR and social media partner for Jacuzzi Spa and Bath UK, after a competitive four-way pitch.

The 12-month retained account win follows on from a four-month campaign managed by Turn Key to raise awareness of Jacuzzi UK’s wellness offering.

Leeds-based Turn Key will now work with Jacuzzi UK to profile its overall brand awareness, as well as highlighting its hot tub offering in particular and profiling Jacuzzi’s upcoming sports sponsorship agreements.

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Paul Farrell, marketing manager for Jacuzzi Spa and Bath UK, said: “Turn Key delivered a strong campaign for us earlier this year to raise our profile in the UK and we are very pleased to continue working with the team to build our presence further and educate consumers far and wide about the Jacuzzi brand, its legacy and its premium products.”

Emma Streets, PR and social media director at Turn Key, said: “Jacuzzi is truly a global household name, and there is a huge opportunity to really leverage the brand’s legacy and credibility in the luxury lifestyle and hot tubs market in particular.

“We’re excited to be working with such a strong brand and educating consumers via PR and social media and look forward to translating our creative content ideas into fresh cut-through for Jacuzzi across the UK.”

Turn Key, which also has offices in London and Los Angeles, now has 50 staff and works with brands including BP, Great Lengths, Cloud Nine, Accoya, British Land and Hammerson.