Sky and Johnston Press have extended their strategic regional advertising partnership after a 12-month trial.
Last year Sky Media made its advertising product, Sky AdSmart, available to Johnston Press’ sales network in two of its local markets – the first covering Sheffield, Nottingham and Derby and the second Milton Keynes, Northampton and Peterborough.
Now, a new three-year deal will see Sky AdSmart, which tailors what is shown in TV ad breaks according to a household’s location and profile, roll out across Johnston Press’ entire footprint.
The new agreement will see Johnston Press’ advertising sales teams work with the Sky AdSmart team to deliver television advertising campaigns and help small and medium-sized businesses compete with national brands.
More than 500 advertisers have used Sky AdSmart since its launch in January 2014, delivering more than 2,000 campaigns. The majority are either new to Sky, or to TV advertising. The number of attributes available has doubled since launch, with postcode targeting now available to the first two letters.
Ashley Highfield, chief executive of Johnston Press, said: “That Sky has cemented this partnership by agreeing to a new three-year deal is testament to the strength of the relationships we have with small and medium-sized businesses across our regions and the powerful product Sky AdSmart is.
“Being able to now offer customers across our portfolio the chance to advertise on television to a local, relevant Sky audience is a hugely attractive proposition and further enhances our attractive multimedia advertising offering.”
Jamie West, deputy managing director of Sky Media added: “Together with Johnston Press we’re pleased to be able to open up this opportunity to more and more small and medium-sized businesses.”