Leeds-based ResearchBods have won a contract to recruit, build and manage online community for national coffee shop chain Costa.
The company won what it described as a ‘lucrative’ contract after beating off competition from London agencies.
Director Jonathan Clough said: “We aim to enrich Costa’s market research efforts by enabling more readily available interactions with their customer base via the ex-plor platform. This will, in turn, benefit both the brand and their customers.”
The work involves creating an online insight community.
Costa brand and innovation director Carol Welch said the community would give customers a voice and allow the company to ‘gain a greater understanding of what our customers want from the Costa brand.’
Hosted on ResearchBods ex-plor platform, the new community will be accessible via the ex-plor app.
ResearchBods also uses the ex-plor platform for clients including Penguin Random House, the London Evening Standard and The Independent.