Out of Home International and Merseyrail have unveiled a new digital outdoor advertising campaign encouraging the people of Liverpool to travel by train.

Targeting commuters and motorists in the centre of the city, the digital out of home advertisements will be running in some prime locations throughout early October.

The yellow, white and black ads reflect Merseyrail’s branding. The firm operates on the Wirral and Northern Lines within Merseyside, carrying an average of 100,000 passengers daily.

John Kehoe, managing director of Out of Home International’s parent company Media Agency Group, said: “We’ve coordinated some innovative digital outdoor ad campaigns in recent months and this effort from Merseyrail is one we’re proud of. It’s been a pleasure to work with the company and I’m sure the advertisements will be successful for both parties, hopefully leading to us working together again in the future.”