Johnston Press has agreed a multi-year partnership with Taboola, the content discovery platform.

The deal means will see Taboola’s personalised content recommendations integrated across Johnston Press’s 200-plus desktop and mobile sites, which include the Yorkshire Post and the Lancashire Evening Post.

Taboola content on the Yorkshire Post's site

Taboola content on the Yorkshire Post’s site

Altogether the sites draw around 20 million unique visitors each month across the UK.

“Johnston Press is heavily invested in delivering the most informative and interesting content to our users, and our partnership with Taboola allows us to build on this engagement even further,” said Jeff Moriarty, chief digital and product officer at Johnston Press.

“As mobile traffic becomes increasingly important for us, and we develop highly localised native advertising solutions for customers, Taboola’s best-of-breed content recommendations are proving to be a valuable multi-platform solution.”

Taboola’s content is powered by a predictive engine that connects specific users to content they may most want to consume next by analyzing hundreds of signals in real-time, including a user’s geography, device and browsing history.

“Our partnership with Johnston Press is a symbol of our long term dedication to the U.K. market,” said Adam Singolda, founder and CEO.