Ink Digital is sporting a new monocle and moustache with its rebrand.

The Halifax agency, which earlier this year opened an office in Melbourne, Australia has retained the pink and black palette, but given the “K” of Ink a makeover.

“It’s been fantastic to see our plans for the future steadily coming together over the last 12 months. INK has reached its teenage years, which I think we can all relate to as a pivotal milestone when growing up – great new things are on the horizon, we’re changing and moving forward so a new logo is befitting of this moment,” explained founder and head of creative strategy, Helen Darlington.

Darlington added that the design element around the “K” was to represent “knowledge, respectful boldness, fun and familiarity with offbeat quirks and charm.”

The agency has a staff of 20 working out of Halifax, while it’s currently recruiting for Melbourne.