The Leeds theatre, which completed a rebrand in July, approached Splitpixel to help boost its online presence and introduce an improved booking system.
Greg Smuk, director at Splitpixel Creative, said: “Our aim was to ensure the site was accessible for all users, and make it easy to book tickets throughout.
“As there were already a couple of hundred pages packed with content, we focused on highlighting important information using clever expanding boxes. We also included clear calls to action so that visitors could easily book tickets no matter where they are on the site.”
The new site features a more sophisticated booking system called Spektrix.
Nick Hallam, marketing and communications director at West Yorkshire Playhouse, added: “We are very pleased with our relationship with Splitpixel.
“They were part of a major project for us, which included coordinating the installation of a new ticketing system (requiring complex integration with the website) and a major rebrand to all happen on the same day as the launch of the new website.”