Leeds agency Chilli UK is behind a new campaign from Percol Coffee Co.

The ‘Cool Beans’ campaign features a range of coffee bean characters, including Lively Latino, Intense Italiano and All Day Americano.

Chilli has also been involved in designing Percol’s new website, and other campaign activity will include a nationwide sampling tour, extensive radio advertising on Heart, outdoor advertising, PR and social media.

Niomi Taylor, marketing manager of Percol Coffee Co, said: “We want to demonstrate the fresh new look and feel for Percol Coffee, taking it to a new audience and showcasing our exciting range and flavours.”

Chilli has recently worked on other campaigns for West Yorkshire Playhouse, Hartleys and Butterkist.

The new range from Percol

The new range from Percol