The BBC is to launch a dedicated iPlayer app for children next year.

The new app, which will be available on Apple and Android devices, will look to unify CBBC and CBeebies content under one brand.

It will also strip away content that is deemed inappropriate.

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“It will be their very own BBC iPlayer app making it easy and fun for children to find their favourite CBBC and CBeebies shows and discover new BBC programmes in a safe environment that’s designed just for them,” said director of BBC Children, Alice Webb.

“Parents can also be confident that the app only contains content suitable for children. So, whether it’s in the back of the car on a long journey with a tablet or on the bus to school on a mobile, kids will be able to watch their favourite shows wherever they are, whenever they want to.”

There were over 500 million downloads of children’s content on the full version of iPlayer in the first six months of 2015, with 25% of children come to CBBC via the service.

The new app is separate from the previously announced iPlay service, a new on-demand service that Webb said would provide “a single, online front-door for children to the wealth of the whole BBC and trusted partners beyond”.