Origin Creative has completed the rebrand of accountants and business advisory firm, Beever and Struthers.

The agency was appointed in May 2013 to start on the work, which also included a repositioning of the company.

“The process was “truly democratic” as it gave all of the firm’s staff, its clients and professional intermediaries the opportunity to provide feedback via workshops, surveys and other engagement techniques – thereby ensuring that all key stakeholders were engaged at each stage of the two year process,” said Phil Roberts, managing partner of Beever and Struthers.

The firm has almost 200 staff across Manchester, Blackburn and London and they will adopt “Achieving Better” as their new culture and business philosophy.

“What defines any brand is its history, its people and its company ethos. At the heart of Beever and Struthers’ business philosophy is a very real desire to achieve better things on behalf of its clients. From our point of view, that makes for a very compelling brand story,” explained Matt Casey, creative director of Origin.

Origin worked alongside an internal team, headed up by partner, David Hunter, alongside fellow partners Andy McLaren, Suzanne Lomax and Charles MacMillan, head of marketing Geraldine Finn and HR director Jo Rigby.

It’s the company’s first comprehensive rebrand in almost 20 years