Tangerine has been appointed by luxury jewellery shopping channel, Rocks & Co, to help revitalise and relaunch the brand.

The Manchester agency will deliver a fully integrated PR and digital strategy for the precious stone retailer.

Rocks & Co is known for its  falling-price auction style

Rocks & Co is known for its falling-price auction style

Rocks & Co currently broadcasts to 19 million homes on Freeview, Sky, Freesat and through live streaming online.

Tangerine’s work will look to increase brand awareness of the channel, driving viewers and directing traffic to its e-commerce site.

Richard Northall, managing director of Rocks & Co, said: “In order to bring our new vision to life, we needed a highly creative consultancy to develop a strong tone of voice and find new ways to engage with our audiences. Tangerine’s team really impressed us with their extensive knowledge and experience and they’re just bursting with ideas.”

Mary Harding, consumer managing director at Tangerine, said: “We have a really strong team here who have lots of experience in relaunching national brands and communicating with audiences like Rocks & Co’s.

“Building a strong digital presence isn’t just important for driving customers to online shopping portals, it’s also integral to building and maintaining brand loyalty. The team has an intrinsic understanding of the digital world and we’re really excited to use that knowledge to help build Rocks & Co’s revitalised brand.”