LeedsHack, the region’s largest free-to-attend Hack Day is being backed by Sky.

It comes following the broadcaster’s announcement that it was investing in a new technology hub in the city.

“LeedsHack is a fantastic way to bring together the technology community and showcase the talent in England. We believe that this region is well on the way to be a globally-renowned technology hub and we want to ensure that our expansion in the region strengthens that reputation – both in terms of our branded output and our support of its digital pioneers,” said Matt Grest, head of technology for Sky in Leeds.

“We’re really excited to be both sponsoring this event and also rolling up our sleeves and getting involved.”

The annual event takes place at the end of August, with more than 120 of the country’s best coders, programmers and designers. Organisers are expecting more than 75 innovative hardware and software projects to be developed during the event. Categories include “Most Entertaining Hack,” “Making On Demand TV Social,” “Most Over Engineered Hack” and “Solve a Local Issue.”

“Sky’s investment in our annual event means we can continue to provide the biggest meeting place possible for the country’s best digital brains to experiment with new advances in technology and extend their know-how – all in the name of fun,” added Dom Hodgson, founder of LeedsHack.

50 new free tickets have been made available as a result of the sponsorship deal and they can be ordered via the LeedsHack website.