Macclesfield-based Skout has won an integrated PR and content brief from temporary staff supplier Comensura, part of Impellam Group.

Skout will look to help Comensura build its brand identity across multiple channels within new and existing market sectors.

It will look to generate national and trade media coverage in areas including health and social care.

Skout MD Rob Skinner

Skout MD Rob Skinner

Skout has other experience in the procurement sector through its work with Wax Digital, ESPO and Optimum Procurement Group.

Jamie Eaton, head of marketing at Comensura, said: “We wanted an agency with knowledge of procurement with strong references in the market that could run a single integrated content and PR programme offering value for money.

“Skout has a strong focus on B2B meaning it understands how to articulate business issues in a creative and compelling way.”

Rob Skinner, managing director of Skout PR, added: “We’re delighted to be working with Comensura. With temporary staffing being a hot B2B PR topic at the moment we look forward to helping the company take advantage of the news agenda.”