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Developer Allied London has appointed Manchester-based PR and content marketing agency Roland Dransfield to help them establish XYZ Spinningfields, a new 160,000 sq ft office building which is due to compete next autumn.

Roland Dransfield will deliver an integrated programme, combining PR, marketing, social media and digital technology to establish and deliver a campaign to establish the XYZ brand and wider concept ahead of future potential XYZ developments.

Roland Dransfield PR’s managing director, Lisa Morton, said: “XYZ is much more than a building at the heart of Spinningfields. It is a truly novel concept and one which we believe will set the bar for future work/live developments globally.

“To reflect that we will not only be raising awareness of the landmark XYZ building, and its place in the heart of Spinningfields, but delivering a wider campaign to position XYZ as a global real estate solution that sets a new benchmark for workspace.”

An ‘XYZ studio’ will also be constructed alongside the main building and will have its own series of events, starting in October. Spinningfields in Manchester city centre.