PHD Manchester has worked with New Balance as media planner and buyer on the sports brand’s biggest ad campaign to date.
The ‘Always in Beta’ campaign marks the start of the company’s increased media investment in the UK and is timed to coincide with the start of the Premier League season.
The launch commercial is called ‘The Storm’ and features New Balance athletes across running, tennis and football.
Watch the ad below:
This will be supported through a partnership with Sky where shortened versions will be available through Sky’s TV, VOD and digital.
Experiential activity will run in Liverpool, Glasgow, Manchester and Birmingham, with further competitions on Key 103, Clyde 1, Radio City and Free Radio.
All media was planned and bought by PHD in Manchester.
Samantha Mathews, marketing manager UK & Ireland, New Balance, said: “We’re excited about this activity. This is a really exciting year for New Balance, with our new global brand platform and increased focus on football.”
Dani Briers, MD of PHD in Manchester, added: “We are really pleased to support New Balance with their continued investment in the UK. We have planned a truly integrated campaign with the help of our offline and online partners which we hope will deliver real cut through.”