MAOAM has produced a new campaign, to encourage some of YouTube’s most popular stars to undertake summer challenges.

The Yorkshire-based confectionery firm developed the promotion with Blue 449 and Style Haul.

Eight vloggers have been paired up and each will set their partner with a #MAOAMchallenge.

“Our collaboration with some of YouTube’s most popular stars is a really exciting move for MAOAM,” explained brand manager Nadia Abou-Ragheb.

“We already have a strong online presence but The MAOAM Summer Challenge will certainly see us extend our reach amongst young adults through our partnerships with vloggers and the creation of engaging, original content that also captures the essence of the MAOAM brand.”

The YouTube stars include Alfie Deyes, Sprinkle of Glitter, Helen Anderson, Fashion Rocks My Socks, Chai Cameron, Ebony Day, NikiNSammy and Doug Armstrong.

In the first video, there’s a game of mini-golf on a course made entirely out of sweets.