Living Ventures has appointed Turn Key to handle the launch of its latest The Alchemist bar in Leeds.

The Greek Street venue is set to open in October and Turn Key will use guerrilla marketing, social media content creation and press coverage to build awareness.

The new venue is the fifth The Alchemist in the UK

The new venue is the fifth The Alchemist in the UK

The Leeds agency, which also has offices in London and Los Angeles, has also been tasked with organising a launch event.

It will be the fifth The Alchemist bar in the UK, with one other in Trinity Leeds, two in Manchester and one in London.

Simon Potts, MD of The Alchemist, said: “Turn Key came to us with some really creative ideas and plenty of industry experience – we look forward to working with the team!”

Emma Streets, PR and social media director at Turn Key, added: “This is a significant client win for Turn Key and we are delighted to have been given the opportunity to showcase our experience in this sector.”

Launched in 1993 in Manchester, Living Ventures’ other brands include Artisan, Australasia, Gusto and Manchester House.

Other Turn Key clients include BP, Great Lengths, Cloud Nine, British Land and Hammerson.