Breastfeeding and baby products brand Lansinoh has appointed Brand8 PR as its UK agency after a four-way pitch.

The Leeds agency will handle all UK media relations across traditional, digital and social media channels for Lansinoh’s breastfeeding products, along with its Earth Friendly Baby organic bathtime range and mOmma toddler feeding brand.

The agency will look to raise the national profile of all three brands and grow membership to Lansinoh’s new pregnancy and parenting club ‘The Happy Tummy Club’.

Brand8 PR's Paula Toole (left) with Lansinoh's Lottie Haigh

Brand8 PR’s Paula Toole (left) with Lansinoh’s Lottie Haigh

Lansinoh senior brand manager, Lottie Haigh, said: “We were impressed during the tender process with Brand8’s open minded attitude, creative energy and process-driven approach to PR.

“The team is absolutely focussed on delivering our PR objectives and it’s exciting to work with an agency with such enthusiasm and commitment.”