Label PR has won a competitive pitch to launch the new Mark Hill Hair range.
Marking one of the Manchester agency’s biggest wins to date, the wide-ranging brief covers events and publicity, with Label’s digital division also handling SEO, affiliate, link acquisition, blogger outreach, social media planning and execution.
“We are more than a full service agency. We’re now a true hybrid agency and this is something Mark Hill fully appreciated during the pitch process. Our ability to provide a 360 service for every project and campaign is different to agencies that haven’t adapted to the ever-changing landscape of the industry,” said Lee Bloor, who founded Label PR five years ago.
“Mark Hill has embraced our approach and we look forward to delivering results that make a positive impact to this much loved brand.”
The product is sold exclusively through Boots and Label will be presenting the new product range to press, bloggers, VIPs and consumers.
“We were impressed by the diverse and refreshing tactics Label PR presented and found they truly understood our brand values. Their ability to deliver key messages in an engaging and effective way really stood out and we’re excited for the projects we’ll be working on together in the coming months,” added Jacqui Pearson, general manager at Mark Hill.