Manchester agency Kidworks has been appointed by the Germania airline to design, create and launch a new kids’ activity pack that will be rolled out across its fleet of 22 aircraft.

The international arm of Milk Jnr’s, Kidworks will develop a pack including Germania’s brand character ‘Gerry’ to keep children engaged during flights.

Zoe Telfer

Kidworks’ Zoe Telfer

The packs will be introduced in November and will be in place for 18 months.

Zoe Telfer, client services director at Milk Jnr’s & Kidworks, said: “Germania has a strong heritage that spans some 30 years so we are delighted to now be working with the airline.

“Aviation is a key growth area for us so this is another project that will help to further strengthen our credentials and experience in the sector.”

Sabine Tamm, head of catering & in-flight at Germania, added: “We were really impressed with Kidworks’s understanding of our business and customer base. Providing our younger travellers with an enjoyable flying experience is very important to us so we are excited about the development and launch of the new pack.”

Milk Jnr’s already works with brands including the TUI Group, Morrisons, Carluccio’s and London Zoo.