A new entertainment website set up by Johnston Press has hit a million monthly unique users, just two months after launch.


WOW247 launched in May

WOW247 hit the milestone in July, six months ahead of its target, with 1,035,753 unique users on the site, according to IBM Digital Analytics.

The site uses a network of 10 city editors to generate content around entertainment, including film, food and drink, music, gaming and the arts.

Steven Thomas, general manager of WOW247, said: “We’re thrilled with the growth of WOW247, and it looks like we’re on track for this to continue in August.

“It’s such an exciting platform, and its success is testament to the unparalleled quality of the up-to-the-minute, city-centric material provided by our network of bloggers.

“Our contributors have first-hand expertise within their local area, giving users the inside scoop on the different things happening in their city.”