Manchester-based Auto Trader has agreed an exclusive two-year deal with Zuto, the car finance specialist.
The partnership will see Macclesfield-based Zuto offered alongside Auto Trader’s private car adverts.
Zuto, which rebranded from Car Loan 4U last month and has just launched its first nationwide TV campaign, has been working with Auto Trader since October 2012.
James Wilkinson, CEO of Zuto, said: “Our partnership means we can offer a finance solution to thousands of motorists searching for a car through Auto Trader and help them during the buying process.
“Not everyone has a mechanic on-hand to reassure them they’re making a sound buying decision or is confident they’ll be approved for a loan. We make our customers aware of their finance options and ultimate budget before beginning their car search.”
Auto Trader is now a completely digital business after closing its print title in 2013.
Paul Harrison, head of motor finance, added: “It was an obvious choice to partner again with Zuto on our private car adverts, because their business model is much more than just a finance solution.
“Some car buyers will always prefer to arrange their finance before visiting a showroom, so this partnership is aligned to how consumers now research finance online, while at the same time helping dealers to sell cars to consumers they would not have otherwise seen.”
Below: Zuto launched its first TV campaign in June