Lyric Theatre

Digital agency We are AD has announced its first Northern Irish client – Belfast’s iconic Lyric Theatre.

The agency, which earlier this year acquired Manchester-based Fluid Creativity for an undisclosed sum, will partner with cloud ticketing solution providers Spektrix to modernise the Lyric’s website and online booking system.

“Maybe it’s the magic of show business, but it’s hard not to be swept up in the enthusiasm and passion of the Lyric Theatre team. We have extensive experience working in the arts but each project is so unique and we’re very excited about putting our learnings with the Lyric team into practice with a fabulous new digital presence,” said David Johnstone, commercial director at We are AD.

The AD team travelled to Belfast to run an on-site workshop, identifying the key business objectives, user personas and goals of the theatre and start to shape key page wireframes to help the creative team to implement a unique and focused digital solution.

The Lyric Theatre is the only full-time producing theatre in Northern Ireland and reopened its doors in 2011 new £18.1 million building on the site of the previous theatre, along the banks of the River Lagan. It has supported the early careers of local actors including Liam Neeson and Ciarán Hinds and aims to place local issues and people at the heart of its theatre.