Chris Fogg, founder of Fogg Associates said that they’d spent the last 3 months working on the design, with extensive fan research to explore perceptions and opinions of both the brand and the club’s operations.
“The new identity has been designed purely based on the insight from fans. While the Wolf is still an incredibly important aspect of our brand fans have reminded us that both the town, Warrington and the name, The Wire, play a crucial part in our club’s success. Our new logo captures both the heritage and the future of our club,” he explained.
The agency has also created a video to introduce the rebrand.
The launch comes ahead of its match against Wigan tonight and marks the first in a number of changes planned for the club by new CEO, Roger Draper:
“Our new brand signifies just the start of a very exciting journey for the club. Listening to our fans has given us the direction we need to become more connected to our supporters. We want to reward their loyalty and give them a club they can celebrate and be proud of both on and off the pitch.”
Later this summer, the club will have a new-look website and membership scheme.