San Gimignano

San Gimignano

Lancashire-based consultancy, Catapult PR, has been handed the brief to promote an Italian festival to the UK.

The rebranded walking, cycling, lifestyle and slow-food festival in Tuscany known as Slow Travel Fest is taking place between October 9 and 11 this year in the picteresque village of Monteriggione, near Siena.

Catapult PR says it scooped the contract thanks to its previous experience in travel, food, sustainable tourism and Italian brands.

MD Jane Hunt said “Slow Travel Fest is an exciting, new-look festival, which takes a holistic view of a slow lifestyle and all the elements, both physical and spiritual, that this comprises. Our campaign will communicate the benefits of this lifestyle, as well as generating profile for the festival and enhanced awareness of the Via Francigena. We specialise in tapping into the essence of Italy and this brief will enable us to do this in a high-impact way.”

Catapult is now the UK PR partner in an international promotional team that will help the festival establish itself under its new brand identity.

The consultancy will be generating exposure for the 2015 Slow Travel Fest, but also taking a long-term view and creating platforms for the PR promotion of the 2016 festival.

The promotion will cut across many sections of the media, targeting both travel trade and consumer travel media, walking, cycling and outdoor writers, food media, faith titles and culture and events sections.