Manchester digital agency PushON has helped Nottingham Forest become one of the first clubs in the UK to offer a fully seamless experience between its online and in-store shops.

Previously, the Championship club had outsourced both its online shop and physical megastore to a third party, leaving the club with little control over its product offerings and promotions and ensuring the online and in-store customer experiences were completely separate.

However, following initial consultancy, PushON overhauled its online store using Magento Enterprise and then consolidated the benefits of the physical store with the online shop, guaranteeing an equivalent shopping experience.

The agency also project managed a range of trusted partners including Ebizmarts, Orbis, UK Fast and SagePay.

(l to r): PushON's Sam Rutley, Forest's Tom Peacock, PushON's David Selby and Laura David, Forest's Steve Dickman and Simon Wharton from PushON

(l to r): PushON’s Sam Rutley, Forest’s Tom Peacock, PushON’s David Selby and Laura David, Forest’s Steve Dickman and Simon Wharton from PushON

Simon Wharton, managing director of PushON, said: “Shoppers nowadays expect more. As they usually engage with a brand using a variety of methods, they want a seamless, convenient and personalised shopping experience between online and brick-and-mortar stores.

“With this in mind, we developed and implemented Nottingham Forest’s omnichannel strategy to firstly bridge the gap between the mega store, the online shop and the warehouse distribution centre. By doing so we created seamless visibility across each channel and multiple devices so the club can provide a better, individual shopping experience.”

Steve Dickman, at Nottingham Forest, added: “The digital marketing expertise that PushON was able to provide was fantastic and really helped us to push the boundaries and provide a world-leading experience for our customers.”