The agency will work with The Light, part of the Savills Group, on a retained basis, with the aim of positioning it as the food and leisure destination of choice in the city centre.
Prohibition says it will deliver an integrated programme of Search Engine Optimisation (SEO), online influencer engagement, and experiential activations.
A key part of the brief is also to work closely with The Light’s 26 tenants, which include Nandos, Starbucks, Radisson Blu, Vue and Virgin Active.
Prohibition director Will Ockenden said: “We’re firmly focused on delivering our clients exciting, high impact work that demonstrates a genuine return on investment, whether that’s web traffic, footfall, or sales. That makes The Light the perfect brief for us and we’ve got an exciting programme of campaign work in the pipeline. The centre is an amazing space with some quality tenants, and we’re ecstatic to be working with such a well-known venue.”
The appointment follows a period of growth at Prohibition that has seen it double in size over the past 12-months, as well as pick up briefs for brands including Netto, Silentnight Group and Interflora.