Harrogate-based AdGroup has chosen Primesight as the preferred bidder for its UK airport advertising specialist Eye Airports.
Subject to successful completion, the transaction would add some of the UK’s busiest airports, including London Gatwick and Manchester, to Primesight’s portfolio of Out of Home advertising (OOH) sites.
AdGroup, MD Andrew Walker said: “Primesight’s culture and aspirations, along with its understanding of the Eye Airports offering, make it the ideal partner. They share Eye Airports’ passion to take airport advertising to the next level.”
Eye Airports’ national network reaches over 100 million passengers a year and last year it announced an £8m investment in advertising media and technology.
Primesight has a national portfolio of advertising panels including roadside billboards and 6-sheets cluding within cinema foyers and the Glasgow Subway.
Last month, Peel Advertising in Manchester signed a sales partnership with Eye Airports, which means the advertising agency will sell national and specialist portfolio deals at three airports – Birmingham, Robin Hood Airport Doncaster Sheffield and Durham Tees Valley