Broadcaster MTV has been rapped by the advertising watchdogs for showing alcohol ads during Geordie Shore.
The Advertising Standards Authority (ASA) found that eight episodes of the reality TV show broadcast broke the strict rules on alcohol advertising.
Ads are banned from appearing in or around programmes targeted at or likely to appeal to under-18s.
MTV challenged the ASA arguing that Geordie Shore is a reality show with “extreme content” and that “no attempt has ever been made” to make the programme appeal to under-18s.
It added that the reality show, now in its 10th series, is “firmly recognised” as an adult show that airs from the 9pm watershed.
The ASA disagreed with MTV’s view arguing that “a reality show featuring cast members in their late teens and early twenties could appeal to under-18s, particularly when broadcast in the 9pm-to-9.59pm time slot”.
You can read the full ruling here.