The brand, Leesa, is the brainchild of UK entrepreneur, David Wolfe and US mattress industry veteran, Jamie Diamonstein. They say it is projected to hit US sales of $30 million in its first year.
The duo is now setting out to change the way consumers buy mattresses in the UK and keen to build a disruptive marketing model with its UK team.
Wolfe, who is also the company’s CEO as well as being Journey9 MD Laura Wolfe’s brother, said: “I’m incredibly proud to launch Leesa Mattress in the UK as our second international market – and to now build a successful brand for this market. We at the busy intersection of an industry ripe for disruption, with a ground-breaking product, and an extraordinary local team of direct-to-consumer, online marketers, designers and operators.
The mattress is positioned as an affordable, luxury product, which is compressed, boxed and delivered directly with a 100-night trial.