Shane Quigley

Former Epiphany co-founder and entrepreneur Shane Quigley has launched a new, online-only home brand for Matalan.

A subsidiary brand of well-known retail brand, Matalan Direct will operate as a separate online entity offering furniture and larger home items outside of Matalan’s existing accessories range.

Initially launching with bathrooms and bathroom furniture, the Matalan Direct range will gradually expand into a complete home furnishings and improvements destination. Based in Leeds, the company currently has more than 40 staff and is set to bring further jobs to the city as the team of dedicated in-house professionals grows.

Matalan MD Jason Hargreaves said the new company was looking to cater for Matalan’s existing 12.5m customer base.

“Matalan Direct feels like a very natural expansion for Matalan and its positioning will complement our ‘Made for Modern Families’ proposition and offer customers the quality that they have come to expect from us.

“By opting for an online platform, Matalan Direct will be able to offer an ever-expanding range of products without the restrictions of in-store on-boarding constraints. Our target is to give customers maximum choice and convenience whilst remaining affordable which is why our range will retain our value price point but will also offer options to suit any budget.”

In April this year, Quigley, also launched an e-commerce business, Earth Bathrooms.co.uk.