kerboo-formerly-gif-newLeeds data intelligence agency, LinkRisk, has announced a rebrand under the new name of Kerboo.

The agency has expanded its software tools beyond assessing the Google penalty-associated risks of links placed, for which it first became established under the LinkRisk branding, and feels the new name will help communicate its wider services.

Marketing director Paul Madden said: “We noticed that our Peek discovery application started to attract just as much interest from our new customers as the core audit offerings that we were traditionally known for. This made us wonder if we were representing the whole range of tools we have on offer. Our platform has grown, but our branding has stayed the same; the name LinkRisk feels too restrictive and limited now.”

The rebrand marks the company’s move away from simply focusing on risk, which was how it was first established in 2012, to also incorporating insights available on SEO growth and advancement.