Screen-shot-2013-12-19-at-15.59.04-300x166A low budget animation promoting a public health message might not sound like a potential internet hit but a Yorkshire-based marketing agency has won both plaudits and viral success for its work.

The video ‘10 Ways A Condom Can’t Protect You’ has been viewed more than 600,000 times on YouTube, had thousands of shares on social media and achieved more than 243,000 views on the popular Upworthy website.

It was produced by Sheffield-based Diva Creative and this week named ‘best use of video’ at the UK Public Sector Communications Awards.

Director Amanda Pearce, Director said: “The campaign demonstrates how identifying your audience and choosing the right channels can result in your message being championed and shared extensively, and we are thrilled that it has been seen by hundreds of thousands of people across the world.”

You can judge it for yourself here.