Search Laboratory I1Bettys, the tea room brand known for its old-fashioned fancies and service, has brought in Leeds-based Search Laboratory to provide search engine marketing.

Harrogate-based Bettys says it chose to work with Search Laboratory as a result of the agency’s ‘ethical yet results-driven approach. to PR for SEO and content marketing.

Bettys has briefed Search Laboratory to raise the digital profile of its Bettys Mail Order business offering which sells many of the products served in the tea rooms.

Search Laboratory’s appointment comes following a competitive pitch process.

Rory Mason, who is leading the campaign as account manager at Search Laboratory, said: “It’s a dream to be able to work with such a well-known company as Bettys. I’ve been going to the tea rooms since I was a boy and I know the whole team can’t wait to help them expand and develop its online offering.”

Search Laboratory has more than 180 staff in total across offices in Leeds, London and New York. It’s worked with clients including Chums and the Priory Group.